On 15 May 2020, Sauber celebrated half a century of history, as the company marks the 50th anniversary of its founding on the 15th of May, 1970. Since that day, when Peter Sauber started the eponymous brand, the name has become a familiar one in motor racing, moving from hillclimbs to circuit racing before achieving success at the highest levels of sports-car racing and making the move to Formula One at the beginning of the 1993 season.

In this time, the team helped launch the careers of many fast drivers, including past (and likely future) World Champions; and it extended into a business comprising thriving Engineering and Aerodynamics arms.

The Sauber Group of today has built on the know-how matured in racing to become a trove of expertise, a concern capable of competing on the world stage not just on the track, but in industry. A restructuring of the group brought stability and investment and, under the leadership of CEO, Frédéric Vasseur, both core and third-party business are thriving, pushed by a relentless drive to diversify the Group’s business and be a player outside the automotive and motorsport worlds.

In Sauber Engineering, it boasts the most advanced Swiss company in the field of additive manufacturing, alongside top-end design, development and manufacturing capabilities; this enabled the company to become active in the healthcare, packaging and automotive sectors, among others, driving innovation and generating new business lines for the concern.

The Sauber wind tunnel, initially constructed to aid the team’s motorsport efforts, is now the cornerstone of Sauber Aerodynamics’s offering and the most advanced full-scale facility in the region. Widely recognized as one of the most advanced such structures in the automotive and motorsport world, it is in use by an array of clients from various sectors. It is a parable of technology transfer – from the race track to everyday life – one that keeps developing as the Sauber Group makes inroad in new sectors of business.

The Sauber Group also puts sustainability at the core of its effort. From the way the team goes racing to the innovative ways in which energy and waste are managed in its Hinwil facilities, the environment is central to the philosophy of the company. Certified as carbon-neutral since 2011, the company has been a pioneer in its sector, ensuring the various operational arms of the Group could operate in a clean, climate-friendly way. The unveiling of a full sustainability strategy in early 2020, encompassing the company’s efforts for the environment and the communities it operates in, enables the Sauber Group to continue its growth in a sensible, positive manner, a way of doing things suited for today’s world – and for the next 50 years of our history.

On the day of its 50th anniversary, the team looks back on a proud heritage of innovative design, entrepreneurial spirit and, first and foremost, passion for racing. The pride in what we have done, however, is not what drives us forward. For the focus of the Sauber Group is on driving forward, as the company prepares for the next fifty years of its history.

COURTESY OF © The Sauber Group of Companies